Real pen · Real envelopes · Real results
Mail people
actually open.
handwritten postcards and letters, in real ballpoint pen, for local businesses across the St. Croix Valley and Twin Cities.
Win-Win Mailers writes real, handwritten direct mail for local businesses. Every card and every envelope is written by hand in ballpoint pen, not a printed font that fakes it. Handwritten mail earns a 95% open rate and triple the response of printed mail, and we build the tracking in so you can prove it worked.
No contract required. One-off campaigns welcome. Card design included.
open rate for handwritten mail
Source: Penpoint Technologies
response rate vs. printed mail
Source: Penpoint Technologies
of people check their mailbox daily
Source: USPS
prefer direct mail for brand communication
Source: DMA
Why handwritten wins
A printed flyer gets recycled. A handwritten note gets read.
People are flooded with digital ads they have learned to ignore, and with printed mail that looks like every other piece in the stack. A real handwritten envelope breaks the pattern. It looks personal because it is, so it gets pulled out, opened, and remembered.
- ✕ Printed fonts that mimic handwriting, and everyone can tell
- ✕ Glossy postcards that read as an ad and hit the recycling
- ✕ No way to know what actually drove a call
- ✓ Real ballpoint pen on the card and the envelope
- ✓ Looks like a personal note, so it gets opened
- ✓ Unique numbers, QR codes, and landing pages prove the ROI
Direct mail still works: 98% of people check their mailbox daily (USPS), and 39% will try a brand for the first time because of it (DMA). Handwriting is what makes them stop and read.
How it works
From idea to mailbox in four steps
Simple to run, built to convert, easy to measure.
Plan the campaign
We help you define the local list, the offer, and the message. Card design is included with every campaign, built with our marketing partner for conversion from the first word.
We write it by hand
Real people write each postcard and letter in ballpoint pen, then hand-address every envelope. No fonts, no printers pretending to be a person.
Mailed to your neighbors
Your pieces go out to the local households you want to reach across the St. Croix Valley and Twin Cities Metro.
Track every response
Unique phone numbers, QR codes, and landing pages show you exactly what your campaign brought in. No guessing.
What's included
Everything a local campaign needs, by hand
100% real ballpoint pen
Card and envelope, written by a human hand. The detail people notice and trust.
Hand-addressed envelopes
The envelope is the first impression. Ours look personal, so they get opened.
Conversion tracking built in
Unique numbers, QR codes, and landing pages tie every lead back to the mail.
Designed to convert
Through our partnership with McKinney Creative Ventures, every card is designed around a clear next step.
Local list targeting
Reach the specific neighborhoods and households that matter to your business.
One-off or ongoing
Run a single campaign or keep them coming. You decide, with no contract.
Measurable, not magical
Know exactly what your mail brought back
Handwritten mail gets opened, but you should never have to take results on faith. We wire tracking into every campaign so each response is tied to the piece that earned it.
Through our partnership with McKinney Creative Ventures, a local marketing company, your campaign gets professional card design, a clear conversion path, and a custom landing page spun up for the offer.
Unique phone numbers
A campaign-only number tracks every call.
Trackable QR codes
Scan-to-act, counted to the source.
Landing pages
A dedicated page measures every visit.
Pricing
Simple per-card pricing
Pay per card, with a one-time $300 setup fee that includes the design of your card. The more you send, the lower the per-card rate.
1 – 999 cards
Perfect for a tight, high-value local list.
1,000 – 2,500 cards
Our most popular neighborhood campaign size.
2,500 – 5,000 cards
Scaled rate for full-market saturation.
5,000+ cards
Volume pricing for large or recurring runs.
$300 setup per campaign
One-time, and it includes the full design of your card.
No commitment
Run one campaign or many. There is no ongoing contract.
Add-ons available
Capture your signature or your own handwriting, by custom quote.
Proudly local
Built in River Falls, mailing across the valley and the metro
A true local solution designed for local businesses, by a local business. We know these neighborhoods because they are ours.
Meet the teamService area highlights
Questions
Good to know before you send
Still wondering something? Reach out and we will give you a straight answer.
Are the cards actually handwritten?
Yes. Every postcard, letter, and envelope is written by hand in real ballpoint pen. We do not use a printed font that imitates handwriting. The ink is real, the pen pressure is real, and the recipient can tell the difference the moment they pull it from the mailbox.
Do I have to commit to an ongoing program?
No. Ongoing campaigns are welcome, but not required. Many clients run a single, one-off campaign to a focused local list and come back when it makes sense. You are never locked into a contract.
How much does a handwritten campaign cost?
Pricing starts at $3.40 per card and drops as volume grows: $3.15 per card at 1,000 to 2,500 pieces, $3.00 per card at 2,500 to 5,000, and custom pricing above 5,000. Every campaign includes a one-time $300 setup fee that covers the design of your card.
What areas do you mail to?
We are based in River Falls, Wisconsin and mail throughout the St. Croix Valley and the Greater Twin Cities Metro. We are a true local solution built for local businesses by a local business.
Can I actually measure the results?
Yes. We build tracking into every campaign with unique campaign-specific phone numbers, trackable QR codes, and trackable landing pages, so you can see exactly which responses came from your mail.
Can you match my own handwriting or signature?
Yes. Capturing your real signature, or even your own unique handwriting style, is available as an add-on with a custom quote. It is a powerful way to make every piece feel like it came straight from you.
Let's make something worth opening
Start your handwritten campaign
Tell us about your business and your list. We will design the card, write every piece by hand, and build in the tracking that proves it worked.